Theme Park Uses Audience Analytics to Make Insight-Driven Marketing Decisions
Introduction
We would like to share the theme park use case audience analytics solution powered by DivioTec network camera NBR525P.
Leofoo Village Theme Park is one of the biggest theme park in Taiwan with spectacular rides, exciting shows and extraordinary events, it is also one of the first theme park making informed marketing decisions with audience analytics powered by DivioTec network devices. Challenge
Normal camera was having difficulty capturing clear facial imagery at the entrance because of the strong backlight. Solution
DivioTec shutter WDR is 140dB and it can capture clear face features for back-end analysis. The system determines in real time the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see, and the viewers’ attention time.
More Precise Understanding of Campaigns’ Performances
DivioTec had integration with software partner’s online data management platform, providing demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see, and the viewers’ attention time to help manager making marketing and operation decision. The data can also be accessed through APIs and various export options and automatically builds informative dashboards, that enable you to display the most significant charts and KPIs based on the audience and traffic data from your measurement endpoints. Result
The management team can also design customer-engaging experiences, and use this data analytics for smarter marketing content decisions in the future. With these rich insights, Leofoo Village Theme Park get the definitive demonstration of the impact of their communication on their target audience and can tell precisely which part of their content generated the most engagement.