What is Wi-Fi Marketing
Wi-Fi marketing is a relatively new marketing strategy for brick-and-mortar businesses. It uses the guest Wi-Fi access point at your place of business. It anonymously monitors the behavior of customers who visit your store – even if they don’t login to your WiFi.
How Wi-Fi Marketing works?
Most social Wi-Fi providers use their own proprietary hardware which means the entire wireless network infrastructure needs to be partially or completely rebuilt. Kiwire is an entirely cloud-based solution and works with any access point provider.
As a result, Kiwire's Wi-Fi marketing automation platform provides the tools to get discovered by new customers. You can gain customer insights to personalize your customer’s experience at scale. Marketing automation keeps your customers coming back. You can receive resources to be your customers’ champion.
How Businesses Can Benefit from Guest Wi-Fi Marketing
Offer returning guests access to a faster network as a reward for their loyalty
Gather feedback from visitors to your venue during their visit or after they exit