Retail beacons detect the presence of nearby smart devices embedded with Wi-Fi/ Bluetooth via an unique signal.
Customers smartphone picks up the signal and transmits to the Omaya platform.
The Omaya platform aggregates collected data to the app which formats the information for the customer.
Capture foot traffic data and see how well you draw in customers, how captivated they are, and how often they return.
Track how customers move around your location and find out where they spend most of their time.
Get a breakdown of your customers by demographics – age, gender, language, and even what devices and operating systems they use.
Monitor guest Wi-Fi usage across all your locations. Find out the most popular times people are getting connected, and how many returning customers you have.
Persistently detect each customer that visit your store.
Recognize hot areas, track each product to better measure your engagement.
Adapt dynamically in-store advertising, based on nearby customers’ interests.