Expanding the true value of crowd analytics

Did you know that it is possible to obtain and analyse visitor patterns using Wi-Fi? Learn how you can potentially benefit with this technology using the Omaya software.

Who is it for?

Omaya was created out of the sole purpose of traffic analysis. Be it the flow of customers passing through a shopping complex looking for their favorite shops, a theme park with guests looking for hyped attractions to a small scale convention event tracking the best booths.

How Does it Work?

Retail beacons detect the presence of nearby smart devices embedded with Wi-Fi/ Bluetooth via an unique signal.

Customers smartphone picks up the signal and transmits to the Omaya platform.

The Omaya platform aggregates collected data to the app which formats the information for the customer.

Presence Analytics

Capture foot traffic data and see how well you draw in customers, how captivated they are, and how often they return.

Location Analytics

Find out how many people visit your location

  • How many people are passing by your location?
  • How many people do you attract to enter your venue?
  • How many are unique visitors?
  • How many are new and how many have been to your location before
  • How often do they return?
  • How much time do they spend in your location?

How are your customers behaving on-site?

Get all the answers to questions like:

  • Where do they go, is there a pattern with how customers roam the location?
  • What areas capture the most interest?
  • How does the layout of your location impact performance?

Solve all the above with the aid of Omaya heatmaps, customer tracking and performance analysis features!


Omaya Datasheet 2019

Contact Us

We look forward towards any feedback and inquiries!